Victory Highball Intro

I designed the entire experience for the introduction of Victory's new Highball motorcycle. It began with a teaser, then came the live feed for the unveiling, and finally the full website. The most amazing part was that I pushed hard to pair with the AOR to make sure our website shared the same tone and look of the campaign, due out the same time. A first at Polaris. It took months to accomplish, but with my agency experience and the trust of the Marketing Director, we got it done. All of the videos on the site were directed and produced internally by myself and the social director. This was a FIRST for Polaris too.

Agency: Polaris Digital (internal)  •  AD/CD: Glenn Gray  •  CW: Glenn Gray/Integer (Denver)

Agency: Polaris Digital (internal)  •  CD: Glenn Gray  •  Director/Edit: David Shelleny  •  Videographer: David Turner