Orangetheory Fitness.
What started as a couple of quick projects, turned into a 2 year relationship. My partner and I became an extension of the OTF internal creative department. We helped them grow their capabilities in-house and give more projects the love they needed without having to go outside to their agency. We handled everything from new studio wall graphics, wearable tech UX, website design and launch, packaging, video and web content, photo shoot concept and oversight, presale member campaigns, brand guidelines, presentation templates and much, much more. Some samples are shown below. Currently I’m designing window treatments for their flagship NYC location.
Agency: Angel & Gray / OTF In-House • Design: Glenn Gray & Kristen Angel
