The Ryder Cup is coming.
The PGA asked us to develop a unique way to contact specific company execs and give them a personal tour of the special corporate tents that are up for sale during the Ryder Cup being held at Hazeltine Golf Course. We used a webkey designed within a simple collateral piece. Each direct mail piece was hand delivered by courier and had to be simple to use. The webkey took the candidate directly to a customized web experience, and took down their vital information so a salesperson could follow up and ask them to pay a crazy amount of money for a giant tent for the duration of the Ryder Cup in 2016. The open rate was above normal and many of the premium tents were sold out in a matter of weeks.
Agency: Hunt Adkins • Design: Brooke Ekelund • CW: Gabrielle Goodbar • GCD: Glenn Gray
