iWireless TV
We always had to find the right mix of Brand work and Promo work. Throughout the process, we produced countless FSI's and print, POP and outdoor ads and in between, we made some pretty funny TV. We presented some off-the-wall concepts and to the CEO's credit, he pushed back at the right time and let it fly during others. This is a sampling of some of the TV we produced while I was on the account. See iWireless Teaser page for our campaign introduction.
Agency: Hunt Adkins • AD/CD: Glenn Gray • CW/CD: Doug Adkins • Designer: Brooke Ekelund
Freedom and Flexibility. It's not for everyone. This was their one and only pure bran
Sometimes those "Great Rates" aren't all they're cracked up to be. We sympathize.
Those pesky Asterisk's are a part of other carriers contracts and service. Switch to iWireless and "Get your asterisk removed."
Promo TV: AD/CD: Glenn Gray • Designer: Brooke Ekelund • CW: Gabrielle Goodbar
This is a :30 TV spot that is pure promo using stock footage and motion graphics to get the promo across and aim it at a younger, hipper market than they had targeted before. iWireless is a T-Mobile affiliate, so there is a conscious stylistic proximity to that brand and accents of pink to tie in. 2nd in the series.
This is a :30 TV spot that is pure promo using stock footage and motion graphics to get the promo across and aim it at a younger, hipper market than they had targeted before. iWireless is a T-Mobile affiliate, so there is a conscious stylistic proximity to that brand and accents of pink to tie in.