Space 150

It began as a freelance gig, and after a couple of months I was brought on staff. We formed a symbiotic relationship. I brought them more branding experience and “big idea” thinking and they in turn brought me up to speed in the world of interactive design and content. They started my love of interactive because of the untapped potential with every assignment. Some of the concepts I worked on weren’t even possible 6 months earlier. That’s something I never encountered in all my years doing print and TV.

The Forever 21 Times Square billboard sprouted out of my idea to use a combination of Augmented Reality and GPS coordinates and video to turn the island of Manhattan into the Worlds Largest Fashion Runway. Viewers were able to use their smartphone to watch the giant models parade the length of Manhattan and if they saw an outfit they liked, they could click on the tabs to purchase right from the website. The idea eventually got scaled down and became one of the agencies iconic moments that changed the course of how they work and think.

Project: Forever21  •  Concept/Design: Glenn Gray  •  ECD: Mike Fetrow

I worked on the design for the Dairy Queen Blizzard Party Tour across the country celebrating 25 years of this cornerstone product. The promotion included a web-based mapping of the tour, a way to request that they make a stop in your town, a photo contest for submissions and an email blast to let followers know when the BlizVan was coming. 

Project: Dairy Queen  •  Concept/Design: Glenn Gray  •  CD: Jason Strong  •  ECD: Mike Fetrow