MN Timberwolves.

The task: Get current season ticket holders to renew their seats for the 2014-15 season. Prices were increasing, the team missed the playoffs once again and Kevin Love was on his way out the door. First we promoted the fact that the players coming back were serious and in it to make every single game count. No phoning it in. Then we transitioned to a season ticket campaign where members have increased chances to get to know the players. To interact at events and pre and post game. This was a special chance to get one-on-one with their favorite player. We now had directions, but no scripts and only 1/2 hr with each player. I love a challenge.

The coffee table book was a renewal DM piece aimed at the top members. We wanted it to make it something they’d leave out and give them a first glimpse at the new things happening with the team. It had to get across the mission of returning GM, Flip Saunders as well as create a sense of appreciation for current fans and generate excitement for the new stadium renovations.

Lastly, we got the opportunity to go up against Adidas NBA designers to visualize the new jerseys for 2015. We had 3 days to complete what Adidas was unable to satisfactorily complete in 3 months. Look for them to be gracing the backs of Ricky Rubio and Peck this season. I served as the CD on the book and jersey designs.

Agency: Hunt Adkins  •  AD/CD: Glenn Gray  •  CW/CD: Doug Adkins  •  Design: Brooke Ekelund