Federal Premium Lot Tracker Campaign

When you are putting so much trust into that one moment of a hunt, you can’t chance having a errant shot. This is the ammunition for big game hunters. Federal Premium adds a “Batch Number” to every box of ammo and the type of hunters who like to hunt big game can use this number to see who else is shooting with the same batch and what they’ve shot. It also allows the shooter to see who made their batch and the ballistics associated with its testing. Nobody fills more trophy rooms than Federal Premium. The highest quality ammunition on the market.

Agency: Hunt Adkins  •  AD/CD: Glenn Gray  •  CW/CD: Doug Adkins  •  Designer: Stephanie Wittchow

The website was designed to make a larger deal over the Lot Number that is on every package of Federal Premium Ammunition. It creates a sense of community and lets you know that inside every box of Premium Ammunition is a story waiting to be told.

Sister brand, Federal Fusion, is a value-priced ammo that uses a fused technology to maintain its weight for more stopping power. It's aimed at a younger, edgier audience looking for something different.