U of M Booster Campaign.
The University of Minnesota Athletics program asked us to create a campaign to create excitement for their football program and new Head Coach, Jerry Kill. Unlike some large universities, the U of M didn’t have a winning record to stand on and faced competition from other pro sports in town. They wanted the students and alumni to identify with the university program differently from the Vikings. So we combined education and football. I was the CD/AD on most of the work combining forces with Doug Adkins. And I functioned as CD on the extensions and the Fan Guide.
Agency: Hunt Adkins • Design: Brooke Ekelund • AD/CD: Glenn Gray • CW/CD: Doug Adkins
Select lessons on "How to be a Minnesota Gopher Fan" sent out to all the students in pdf format.
