Tampa General Hospital- Brand Campaign
Tampa General Hospital, TGH, was rethinking the way they take care of their community. They were moving away from "sick care" to "health care." They realized that if they can keep their community at the top of their game, the community as a whole is happier and able to live life to the fullest. Thus, we came up with a themeline, "Live fiercely."
Agency: Lindsay Stone & Briggs• AD/CD: Glenn Gray • CW/CD: Dave Keepper• ECD: Bill Winchester
Tampa General Hospital wanted to move from sick care to health care. They want to be the ones you think of to keep you healthy throughout your life, enabling you to truly "Live Fiercely."
Brand TV: Live fiercely.
Tampa General Hospital was launching Virtual Care. An app that lets you meet with a doctor through video chat. The difference being that they can prescribe medication and have it ready at any nearby pharmacy. Thus allowing you keep living fiercely and never slow down.
