Tampa General Hospital- Brand Campaign

Tampa General Hospital, TGH, was rethinking the way they take care of their community. They were moving away from "sick care" to "health care." They realized that if they can keep their community at the top of their game, the community as a whole is happier and able to live life to the fullest. Thus, we came up with a themeline, "Live fiercely."

Agency: Lindsay Stone & Briggs•  AD/CD: Glenn Gray  •  CW/CD: Dave Keepper•  ECD: Bill Winchester

Brand TV: Live fiercely.