They wanted people to notice their brand. Careful what you wish for.

iWireless is a regional wireless provider based in DesMoines, Iowa. They came to us to give them a way to stand out from the competition with a fraction of the budget. Our solution was to tease them with a “kidnap” video showing just how most customers feel when getting sucked into a plan with features they don’t need or can’t afford. Then, using social media, digital and guerilla tactics, we gave them a look and talk factor that got them on the minds of consumers and increased sales. This was a total agency initiative I was lucky enough to concept and oversee.